Agents can’t buy what they don’t understand

Turn video into signals buyers can use.

Signal Frame watches every scene and returns evidence-backed advertising signals buyers and agents can act on.

Map your first program
Video in Signal Graph out Activation ready
SIGNAL FRAME / CONTROL ROOM INTERACTIVE EXAMPLE
01 / VIDEO02 / SCENES03 / SIGNALS04 / ACTIVATE
INPUT / PROGRAM VIDEOAVERAGE JOE · SEASON 2 TRAILER
SOURCE PLAYBACK
OUTPUT / SIGNAL GRAPHSCENE 03 OF 06
00:43—01:04

Kitchen conversation

Home cooking · dialogue

Suitability
Low risk
Confidence
91%
Evidence
Visual + speech
Taxonomy
IAB Content 3.1
Every signal links back to the moment that supports it.
00:0000:3501:1001:4502:18
ONE RECORD →OpenRTBAdCPAAMPARTFMCPRecorded clip with illustrative synchronized signals.
VIDEO IN→SCENE-LEVEL CONTEXT + EVIDENCE→OPENRTB · ADCP · MCP
The Signal Graph

See what happens.
Know exactly when.

Signal Frame turns a program into timed scenes, context, suitability, and evidence. Buyers get more than a title-level label; they get a record they can search and trust.

AssetEpisode 04 · “Homecoming”28:32 · English · episodic
SceneKitchen reveal03:18—06:42 · conversation
MomentProduct visible on counter04:07—04:14 · multimodal
Attached intelligence 0:04:07 evidence
Topics
FamilyHome cookingReunion
Entities
KitchenCookwarePackaged food
Suitability
Low riskEvidence checked
Taxonomy
IAB 3.1Food & Drink

Every assertion keeps its timestamp, confidence, and source.

Temporal

Context follows the timeline instead of flattening a program into one guess.

Evidence-backed

Every signal stays connected to the moment that supports it.

Portable

One durable graph can serve buyers, platforms, and agents.

One record / every buying surface

Understand once.
Deliver anywhere.

Signal Frame shapes the same evidence-backed intelligence for the systems already used to plan, transact, and decide.

Programmatic

OpenRTB objects

Structured categories, keywords, and content context for bidstream activation.

content.cat · cattax · kwarray
Agentic buying

AdCP workflows

Searchable inventory and explainable matches for planning agents.

discover · inspect · package
Decisioning

Auction features

Compact suitability and contextual signals for real-time decisions.

signals · confidence · policy
Direct access

API + MCP tools

Natural-language retrieval and direct inspection for internal systems.

get_signals · get_signal_graph
For publishers + streamers

Make every program easier to buy.

Make every scene searchable by context, not just title metadata

Package precise moments without relying on audience identity

Give buyers evidence they can inspect before activation

Start with one program
For SSPs + platforms

Give demand a consistent signal layer.

Normalize partner video into one temporal signal layer

Answer buyer and agent briefs with explainable matches

Deliver the right signal shape to every buying surface

Design a platform pilot
From program to activation

Four steps. One connected record.

  1. 01
    Ingest

    Bring an episode, film, trailer, or catalog feed.

  2. 02
    Understand

    Map visual, spoken, and acoustic context across time.

  3. 03
    Validate

    Attach evidence, confidence, taxonomy, and suitability.

  4. 04
    Activate

    Publish the right output without rebuilding the analysis.

One program. One proof.

See what buyers can understand.

Bring one program. We’ll return the scenes, signals, and evidence inside it.